Zone d'identification
Cote
Titre
Date(s)
- 1940 - 2002 (Production)
Niveau de description
Sous-fonds
Étendue matérielle et support
76 volumes
13 boxes
2 A3 folders
1 A1 folder
Zone du contexte
Nom du producteur
Histoire administrative
The company Savermo (Eire) Ltd. was found in 1947 due to falling whiskey sales and the production of Irish Mist started. The recipe was claimed to be the 1000 years old ‘Heather Wine’ from the time of the Irish Clan fights. It contains the blending and ageing process of four aged Whiskeys, heather honey and herbs.
In 1950 the name of the company changed to Irish Mist Liqueur Company Ltd.. William G. Jaffray was director and general manager - D. E. Williams managing director under the head of the Williams Group. E. P. Spollen was leading the marketing division.
The Irish Mist figurine was substantial for its marketing campaign and represented an Irish Hussar in the army of Empress Therese of Austria, ca. 1750.
The liqueur was sold on the home trade and from the 1960s also on an export basis. With the US importer and distributor Heublein Inc. Irish Mist gained a place on the American market from the year 1963 onwards.
In 1985 the Williams Group sold the Irish Mist Liqueur Company to the Cantrell & Cochrane Group (C & C) based in Clonmel, Tipperary.
Nom du producteur
Histoire administrative
The Williams Group Tullamore Ltd. was formed as a holding company to control and co-ordinate the activities of the four existing companies, D. E. Williams Ltd., B. Daly and Co. Ltd., Keily & Co. Ltd., and the Irish Mist Liqueur Co. Ltd.
Dépôt
Histoire archivistique
Zone du contenu et de la structure
Portée et contenu
This series reflects the Irish Mist Liqueur Company Ltd. under the holdings of the Williams Group Tullamore. The company was concentrating on the production and marketing of its only product, promoted as Ireland's legendary liqueur.
The records include production and account ledgers; one section is dedicated to their export and marketing campaign and other parts contain digital media, photographs, and maps.
Évaluation, élimination et calendrier de conservation
Accroissements
Mode de classement
Zone des conditions d'accès et d'utilisation
Conditions d’accès
Conditions de reproduction
Langue des documents
Écriture des documents
Notes de langue et graphie
Caractéristiques matérielle et contraintes techniques
Instruments de recherche
Zone des sources complémentaires
Existence et lieu de conservation des originaux
Existence et lieu de conservation des copies
Unités de description associées
Zone des notes
Identifiant(s) alternatif(s)
Mots-clés
Mots-clés - Sujets
Mots-clés - Lieux
Mots-clés - Noms
- Irish Mist Liqueur Company Ltd. (Sujet)
- Williams Group Tullamore Ltd. (Sujet)