- Part
Part of The Rosse Papers
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Part of The Rosse Papers
Part of The Rosse Papers
Part of The Rosse Papers
Digby Irish Estates Annual Report 1922
Part of Digby Irish Estates
General export market and marketing plans
Part of Records of the Williams Group
Market study, formation of a marketing plan, customer survey to liqueurs and cordials including Irish Mist, 1973;
Company marketing plan with focus on export market, 1984;
Re-launch under C&C, guest list, press release, marketing structure, rating of different spirit brands, future trends, 1987 – 1988;
Report to the profit potential of Irish Mist - home, European and US market, 1962;
Reprinted article from the “Export” magazine, Dublin about Irish Mist history and export development, ca. 1970s;
Magazine article about the “Export Awards”, Irish Mist as winner, 1969;
“The Spirits Report”, London, including Irish Mist in liqueur section, 1983;
Sales register worldwide export market, 1949 – 1959;
Index of distributors/importers worldwide, 1970 – 1984;
Index of Northern Irish wholesalers, 1958 – 1960
Part of Records of the Williams Group
“The North American Market and Irish Mist – prepared for SRA Associates of London” (photocopy), including market analysis of North America with structure and trends, selection of an US importer by a European distiller, marketing, current role of US market for Irish Mist with sale numbers, advertisements from differing liqueur companies, Harry P. Greenwald, USA, 1981;
“Irish Mist – The search for a new US Importer”, Greenwald, alternative for US importer Heublein, analysis of other importers, 1981;
US market: copies of outgoing letters and letters lodged in the bank, register of sales and marketing costs in relation to the US market 1956 – 1966;
Company history, development and perspective (marketing presentation for North American market), 2 printouts, M.G Jaffray, 1981;
List of Irish Mist Stockists, New York and other states, late 1950s - early 1960s
Resume of Irish Mist promotions in New Jersey, 1963
Part of Records of the Williams Group
Collection of Marketing Material (similar to the content of OHS2/MIST/4/2/A/1)
Company related film and audio tapes
Part of Records of the Williams Group
Film roll, Irish Mist Film, Joe Yerkes;
Audio cassettes, programme with German, French and Italian versions;
Recording tapes from Radio and TV programs with conversation between Robert Briscoe and Desmond Williams, 1964
Marketing material 1980s - 2000s
Part of Records of the Williams Group
Marketing Material booklets, leaflets and flyers in numerous printouts, bottle box(with introduction of the new bottle style through C&C), 1980s- 1990s;
Newsletter 1981, 1983;
St Patrick’s Day recipe leaflets 1999, early 2000s
Labels and product photographs
Part of Records of the Williams Group
2 collection of bottle labels from export countries all over the world, one from 1985;
Product photos - negatives and positives, including Savermo bottle and new style under C&C