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Marketing Material 1970s

Marketing material: flyers, leaflets and booklets in numerous printouts with recipes and the story behind Irish Mist i.e. 'The secret of O'Donchu' by Maurice Walsh;
including advertisement material from North America;
2 Christmas cards signed by John Williams

Negative of Dundonald Castle ruin.

Envelope which contains two photographic negatives of the ruin at Dundonald Castle and ring fort, near Taghmaconnell, County Roscommon. Photographs taken by Norman William English.

Negative of Gort House.

Envelope which contains two photographic negatives of the ruins of Gort House and an adjoining wind mill near Saint John's Roman Catholic Church, Lecarrow, County Roscommon. Photographs taken by Norman William English.

Negative of the ruins of McAuley Castle.

Envelope which contains two photographic negatives of the ruins of McAuley Castle at Farmagh, Clonlonan, County Westmeath. Photographs taken by Norman William English.

North American Market

“The North American Market and Irish Mist – prepared for SRA Associates of London” (photocopy), including market analysis of North America with structure and trends, selection of an US importer by a European distiller, marketing, current role of US market for Irish Mist with sale numbers, advertisements from differing liqueur companies, Harry P. Greenwald, USA, 1981;
“Irish Mist – The search for a new US Importer”, Greenwald, alternative for US importer Heublein, analysis of other importers, 1981;
US market: copies of outgoing letters and letters lodged in the bank, register of sales and marketing costs in relation to the US market 1956 – 1966;
Company history, development and perspective (marketing presentation for North American market), 2 printouts, M.G Jaffray, 1981;
List of Irish Mist Stockists, New York and other states, late 1950s - early 1960s
Resume of Irish Mist promotions in New Jersey, 1963

Company related film and audio tapes

Film roll, Irish Mist Film, Joe Yerkes;
Audio cassettes, programme with German, French and Italian versions;
Recording tapes from Radio and TV programs with conversation between Robert Briscoe and Desmond Williams, 1964

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