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Records of the Williams Group
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Operations Book

Operations book including correspondence regarding export and shipment to the USA

Williams Group Tullamore Ltd.

North American Market

“The North American Market and Irish Mist – prepared for SRA Associates of London” (photocopy), including market analysis of North America with structure and trends, selection of an US importer by a European distiller, marketing, current role of US market for Irish Mist with sale numbers, advertisements from differing liqueur companies, Harry P. Greenwald, USA, 1981;
“Irish Mist – The search for a new US Importer”, Greenwald, alternative for US importer Heublein, analysis of other importers, 1981;
US market: copies of outgoing letters and letters lodged in the bank, register of sales and marketing costs in relation to the US market 1956 – 1966;
Company history, development and perspective (marketing presentation for North American market), 2 printouts, M.G Jaffray, 1981;
List of Irish Mist Stockists, New York and other states, late 1950s - early 1960s
Resume of Irish Mist promotions in New Jersey, 1963

Newscuttings and International Wines and Spirits

Label book Tullamore DEW and others (1950s)
Scrapbook of business cards and marketing ideas collected during Canadian Trade Fair, Ontario (1950s)
Labels of American wines and spirits
Photos of wines and spirits within D. E. Williams Ltd.
2 Newscutting scrapbooks (Irish newspapers) relating to Irish whiskey on the export market, mainly North America, incl. Irish Mist (1938 - 1954; 1954 - 1958)

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