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“The North American Market and Irish Mist – prepared for SRA Associates of London” (photocopy), including market analysis of North America with structure and trends, selection of an US importer by a European distiller, marketing, current role of US market for Irish Mist with sale numbers, advertisements from differing liqueur companies, Harry P. Greenwald, USA, 1981;
“Irish Mist – The search for a new US Importer”, Greenwald, alternative for US importer Heublein, analysis of other importers, 1981;
US market: copies of outgoing letters and letters lodged in the bank, register of sales and marketing costs in relation to the US market 1956 – 1966;
Company history, development and perspective (marketing presentation for North American market), 2 printouts, M.G Jaffray, 1981;
List of Irish Mist Stockists, New York and other states, late 1950s - early 1960s
Resume of Irish Mist promotions in New Jersey, 1963

Market study, formation of a marketing plan, customer survey to liqueurs and cordials including Irish Mist, 1973;
Company marketing plan with focus on export market, 1984;
Re-launch under C&C, guest list, press release, marketing structure, rating of different spirit brands, future trends, 1987 – 1988;
Report to the profit potential of Irish Mist - home, European and US market, 1962;
Reprinted article from the “Export” magazine, Dublin about Irish Mist history and export development, ca. 1970s;
Magazine article about the “Export Awards”, Irish Mist as winner, 1969;
“The Spirits Report”, London, including Irish Mist in liqueur section, 1983;
Sales register worldwide export market, 1949 – 1959;
Index of distributors/importers worldwide, 1970 – 1984;
Index of Northern Irish wholesalers, 1958 – 1960

Marketing material: flyers, leaflets and booklets in numerous printouts with recipes and the story behind Irish Mist i.e. 'The secret of O'Donchu' by Maurice Walsh;
including advertisement material from North America;
2 Christmas cards signed by John Williams

Marketing Material booklets, leaflets and flyers in numerous printouts, bottle box(with introduction of the new bottle style through C&C), 1980s- 1990s;
Newsletter 1981, 1983;
St Patrick’s Day recipe leaflets 1999, early 2000s

2 collection of bottle labels from export countries all over the world, one from 1985;
Product photos - negatives and positives, including Savermo bottle and new style under C&C

Restaurant menus featuring Irish Mist, i.e. from Netherlands (Jacobus Boelen, Amsterdam) and America (Cookes Tavern);
Irish Mist organized Luncheon menu, Hayes Hotel Tullamore, 1971;
Restaurant Menu, Buenos Aires - visit of Bill Jaffray, John Chamney, 1993;
“Corby in the kitchen”, cooking with spirits (including Irish Mist) from Corby Distilleries Ltd., USA, 1973;
Memo log (calender of the Hublein group with Irish Mist ad), 1975 – 1977;
“Irish Mist Exhibition of International Posters”, flyer with invitation, 1969;
Marketing material: Carolans, Drambuie, Teachers Distillers Glasgow, Cornish Mead, Manderine Napolion;
Catalogues: Hapers, Smyths of the Green, Heublein, C&C;
Photos from spirits and wines distributes by B. Daly Ltd., including Irish Mist, J. Camillus Dwane, Group Product Manager;
Business cards, Bill Jaffray, C&C

Blue labels (1950s - 1980s) for the countries Bahrain, Australia, Canada, Germany (Canadian Forces), Heublein Ltd. (USA), H. M. Forces (WAAF stores)

Collection of Marketing Material (similar to the content of OHS2/MIST/4/2/A/1)

Film roll, Irish Mist Film, Joe Yerkes;
Audio cassettes, programme with German, French and Italian versions;
Recording tapes from Radio and TV programs with conversation between Robert Briscoe and Desmond Williams, 1964

Two Kodac carousels, one: historic/relaunch (1980s)