Parte 1 - North American Market

1 box

“The North American Market and Irish Mist – prepared for SRA Associates of London” (photocopy), including market analysis of North America with structure and trends, selection of an US importer by a European distiller, marketing, current role of US market for Irish Mist with sale numbers, advertisements from differing liqueur companies, Harry P. Greenwald, USA, 1981;
“Irish Mist – The search for a new US Importer”, Greenwald, alternative for US importer Heublein, analysis of other importers, 1981;
US market: copies of outgoing letters and letters lodged in the bank, register of sales and marketing costs in relation to the US market 1956 – 1966;
Company history, development and perspective (marketing presentation for North American market), 2 printouts, M.G Jaffray, 1981;
List of Irish Mist Stockists, New York and other states, late 1950s - early 1960s
Resume of Irish Mist promotions in New Jersey, 1963